Introducing myself 

My name is Tess Martin, I am currently a sixth form student at a local school studying business, media and English literature and language a-levels. I was excited to do a work experience placement here as I hope to go into fashion in the future, particularly the marketing and editing side, as I enjoy the creative aspects. I was able to do a placement for a week where I completed each section of the business. My goal was to understand what happens behind the scenes in the fashion business and which aspects I might choose to do in the future.

Day 1 

On day one I began going through Gemini's website to familiarize myself with the brand, I then went through the brand guidelines and competitor reviews where I saw Gemini’s inspiration they take from and also their main competitors and how they differentiate themselves from them. Becky went through SEO with me where we changed the text you see when you search Gemini to let customers know there was a sale on, we then went through google analytics to see which aspects of the business were taking in the most money for example social media, email marketing and direct sales. In the afternoon i sat in on a trade meeting and the plans for next year's campaigns i was shown mood boards and inspiration. After the trade meeting, amber took me down to film some social media reels for Instagram on the shop floor  

Day 2 

On day two Laura took me through dispatch I went through customer service, picked and packed orders, then Amal took me through processing orders, and we also processed returns. She also took me through unpacking stock and labelling and where they keep the stock in the cages in the order of colour and name, she went through product code, and we took over the phone orders from customers. 

Day 3 

On day 3 i was also in dispatch going through more orders and returns in the morning as well as unpacking stock and ordering the pieces we didn't have from the farm for the owner to bring. Then in the afternoon, Donna took me through analytics on the best and worst sellers and why i then put it all into a spreadsheet. I then went through the inspiration and mood boards from 2023 to compare. And sat in on the August content creation meeting for what was to come. 

Day 4 

On day 4 Jess took me through editing in the morning we went through the models and products where she taught me to airbrush whilst keeping it natural and to remove any inconveniences which took away from the main image like rocks or bins or dust marks. Later, i designed a double page spread with Jess for the Billy Jeans on an Amazing Women brochure. i created mood boards and inspiration for laydowns, we then picked the products and t created and photographed two lay downs as well as helping Jess with the giveaway photography for EMU.

Day 5 

On day 5 i went through email marketing with Emma and she  showed me how to check stock to make sure we have enough before promoting it through emails and i created one which i then scheduled for 2 weeks' time , she then also took me through how to schedule an Instagram and Facebook post which we did on OnlyPult. She then taught me how to upload emails through the back of the website and when the best time was due to how active their audience is at that time. We scheduled one for Thursday when audience was most active at around 18:00. 
 

Overall 

My favorite part of my time at Gemini was the photography and email marketing days with Jess and Emma. i leant new skills for photoshop, OnlyPult and InDesign. I loved the freedom they both gave me to choose the products i wanted and to design the posts however I would like. I learnt how to plan out my ideas beforehand so that I had everything in one place and created brochures and email strips which i had never done before.

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